Privacy notice

Last updated: January 2026

This privacy notice explains how personal information is collected and used by Lilywood.

Who we are

Lilywood is the advisory and mentoring practice of John May.

For data protection purposes, the data controller is:

Lilywood Advisory Services Ltd
Registered in England and Wales
Company number: 16907039
Email: hello@lilywood.net

What information we collect

We collect only the information needed to run a small, professional advisory practice. This may include:

• your name

• your email address

• your organisation and role

• any information you choose to share when you contact us

We do not collect sensitive personal data unless you explicitly choose to share it, and we do not collect information about children.

How we use your information

We use your information only to:

• respond to enquiries

• communicate with you about potential or agreed work

• manage professional relationships

• meet legal or regulatory obligations

We do not use your information for marketing campaigns, mailing lists or automated profiling.

Legal basis for processing

We process personal data on the basis of:

• legitimate interests, where it is necessary for professional correspondence and relationship management

• contract, where we are entering into or delivering agreed work

• legal obligation, where required by law

How your data is stored

Your information is stored securely using reputable, industry-standard systems (such as email and document storage providers). Access is limited to those who need it for legitimate purposes.

We retain personal data only for as long as necessary to fulfil its purpose or meet legal requirements.

Sharing your information

We do not sell, trade or share your personal data with third parties for marketing purposes.

Information may be shared only where necessary, for example with:

• professional advisers (such as accountants or legal advisers)

• service providers supporting basic business operations

Any such parties are required to handle data responsibly.

Your rights

You have the right to:

• request access to your personal data

• ask for inaccurate data to be corrected

• request deletion of your data, where appropriate

• object to or restrict processing in certain circumstances

  Requests can be made by emailing hello@lilywood.net.

Changes to this notice

This notice may be updated from time to time. The most recent version will always be published on the website.